Design direction part 1: the logo

The current Sustainica logo is made by art director (and good friend) Daniel from Stuttgart. The goal was to incorporate different elements into one single logo.

First it was about the use of the logo on the project website, various other online applications and the use of colours, backgrounds, scalability and so on. But also how to deal with the logo related to different project elements like the fair, Open stage conference and so on.

Logo development
Logo development

We found a way to combine three main elements in one embracing symbol which are the brand name Sustainica, a triangle that stands for three pillars of sustainability of sustainability and the overarching project theme The art of sustainability.

During the course of the project we have to make our thoughts how to use different logo themes to distinguish different project elements from each other – to be continued.

 

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